Liz founded Big Red Brand in 2023 after more than 15 years of experience spanning small business operations, association management, team leadership, and marketing strategy. A second-generation entrepreneur and Texas A&M graduate, Liz is deeply rooted in both local and national communities through a blend of business, volunteer, and leadership roles.

In addition to leading BRB, Liz serves as Executive Director for the Cast Stone Institute, a national masonry trade association, and the Hamilton Healthcare System Foundation. She is a board member of Hamilton Main Street, on the Texas Masonry Council IDEA Committee, and Co-Chair of the MCAA Gen Next Committee.  She and her husband, Garen, are co-hosts of Heart of Hamilton County podcast on YouTube and Spotify.

Liz believes that great marketing starts with understanding the big picture - and that the best client relationships are built on trust, alignment, and a shared commitment to doing the work right.

Outside of the workplace, Liz is also mom to 4 school-age kids that keep her on her toes. She enjoys anything crafty- jewlery making, watercolor, and photography. Fun fact- she also wears red every day (except if she is going to a sporting event or a family theme color requires otherwise.)